CAL FIRE Cares Enough to Wear Pink
Firefighters wear pink shirts to show support for cancer research


Sacramento - Californians across the state may notice something a little different when they see CAL FIRE firefighters this week. That’s because firefighters, dispatchers and other employees of the state’s fire department will be showing their support for the battle against breast cancer by wearing pink T-shirts on duty. Like fire departments across the country, CAL FIRE is participating in the 2010 national “Cares Enough to Wear Pink" campaign taking place October 25 - 27, 2010.

Over 900 Fire departments and emergency response agencies across the United States are participating in the “Cares Enough to Wear Pink" campaign, which raises money and attention to cancer. The campaign is part of October’s National Breast Cancer Awareness Month, when wearing pink signifies support for breast cancer research.

“There is a proven correlation between cancer and our chosen profession, but cancer, in its many forms, also affects millions of people worldwide and I hope we can help raise funds to find a cure and send a strong message of hope to those suffering from this disease,” said Chief Del Walters, director of CAL FIRE. “CAL FIRE is one of the largest fire departments in the nation and I believe the over 8,000 men and women of our department have an opportunity to make a significant contribution to this worthwhile effort by voluntarily joining me in "caring enough to wear pink" during this campaign,” said Walters.

100 percent of the proceeds from the T-shirt sales generated by CAL FIRE’s employee's voluntary participation are being donated to cancer related non-profit organizations.

Firefighters from the Boggs Mtn. Helitack Crew based in Lake County show off the CAL FIRE “Cares Enough to Wear Pink” T-shirt. Click Here to download

Over 150 CAL FIRE firefighters and family members participated in the October 17 Race for the Cure in Temecula (Riverside County). Click Here to download

Wearing their “Cares Enough to Wear Pink” T-shirts, CAL FIRE Information Technology employees proudly show their support for cancer research. Click Here to download

For more information contact Department Information Officer Daniel Berlant, 916-651-FIRE (3473)



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