2012 National Cares Enough to Wear Pink Campaign

Firefighters show support for battle against cancer

CAL FIRE Pink Ribbon shirt designSacramento – Across California residents may notice something a bit different on the uniform of firefighters, dispatchers and employees of CAL FIRE; a large pink ribbon. CAL FIRE is joining fire and police departments across the nation by participating in the 2012 national “Cares Enough to Wear Pink" campaign October 21 - 27, 2012.

The campaign raises awareness and money for cancer research and is part of October’s National Breast Cancer Awareness Month, when wearing pink signifies support for breast cancer research.

 “Cancer is a terrible disease that affects so many people including firefighters,” said Chief Ken Pimlott, CAL FIRE director. “I’m proud that we are able to take such a small step to raise awareness for such an important cause.”

Proceeds from the T-shirt sales generated by CAL FIRE’s employee's voluntary participation are being donated to cancer related non-profit organizations.

CAL FIRE is one of the largest fire departments in the nation and the over 7,000 men and women of the department have an opportunity to make a significant contribution to this worthwhile effort by voluntarily joining in on the "caring enough to wear pink" campaign. CAL FIRE is proud to help raise funds to find a cure and send a strong message of hope to those suffering from this disease.


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